Alexander Wang Cashmere Sweater Becomes Sports Fashion

With a firm of the same name working at full capacity, a post of creative director at one of the most prestigious European fashion house and a collection for H & M about to put on sale, Alexander Wang living the best time of his career. And it seems lie that all started with a small unisex line of cashmere pullovers in 2005.

About Alexander Wang

Alexander Wang

Alexander Wang was born in San Francisco and after some courses in summer the Central Saint Martins during 1999, decided to move with 18 years to New York to study fashion design at Parsons. After a year in school and having worked as intern in Marc Jacobs, Teen Vogue and Derek Lam, the Californian decided to leave studies and launch his own fashion company.

The sporty style and their experiences with family and friends are the main inspiration of Alexander Wang.

With the help of his brother, current financial advisor to the firm and his sister-in-law, CEO of the firm, Wang created a collection of six unisex cashmere sweaters. He dazzled at the Diane Von Furstenberg herself when she saw an employee of Vogue with one of the designs.

The Belgian designer then offered a job to a young Alexander Wang who did not hesitate to refuse to continue to build his own firm. The two returned to see the faces in 2008, when Wang won the CFDA/Vogue Fashion Fund Award and also a mentor, the own Diane.

Some of the hits from Alexander Wang

Her, and Anna Wintour and her mother are the main parts of this building that has been creating his brand for Wang. With the recognition of the CFDA, Wang became one of the young designers in American fashion. Only a year later, Wang would be awarded the Swarovski designer women’s fashion of the year and in 2011, with the CFDA best Accessories Designer.

Thus was born an empire that now produces three lines of cashmere sweaters: the female, the male and baby by HOTICLE, a third plus size sweater of more affordable prices to which must be added the collections of shoes and accessories that have become classics of American fashion.

Balenciaga

With his work at the head of a Balenciaga from 2012, Wang is part, together to J.W. Anderson (Loewe) Jason Wu (Hugo Boss) and Jeremy Scott (Moschino), this group of young designers who aren’t afraid to take care of a large house in addition to its own line Despite the high level of demand requiring the fashion industry in recent years

When it was announced the news of his move by Kering (former PPR), many doubted the success of Wang at the head of the French House. His predecessor, Nicolas Ghesquière spent 15 years at the head of the firm and left the flag very high when it comes to mixing tradition and modernity. The French knew how to combine like no Cristóbal Balenciaga architectural style with its own vision of fashion, focusing on contemporary art and street culture.

With the departure of Ghesquière, Francois-Henri Pinault found the perfect excuse to modernize the signature style and approaching young audiences. And it is that the CEO of Kering does not stitch without thread.

Balenciaga spring/summer 2015

Asian roots and his youth are the keys to the signing of Alexander Wang by Balenciaga

The signing of Wang, first American to get in front of a French fashion house in more than one decade and first designer of Asian ancestry to enter the corridors of high Parisian fashion, has a clear business purpose. As well said Suzy Menkes when the announcement was made official for the designer to have Asian roots and speak mandarin very well going to a fashion firm that seeks to succeed in China, where the biggest market of the current luxury.

Wang designs are closer to that young people (by 2020, 40% of Asians have less than 30 years) and creatively less ambitious than those of his predecessor, what makes that the objective of Kering had put Alexander Wang, which Balenciaga is a more modern and youthful, firm compliance to 100 percent.

As he acknowledged in several interviews, is young and has no family ties by what trips them monthly from New York to Paris (usually stay one week a month in the French capital) they are not a problem, but it is clear that when you see that you can’t yet, it will return to focusing solely on their signature. Until then, we have Wang for a while.

Alexander Wang in Jezebel

  • Alexander Wang, the next phenomenon would massively? H & M
  • Alexander Wang spring/summer 2015
  • Alexander Wang put us in prison this fall-winter 2014